FAQ

What makes anywhat different?

You work directly with Denis Thiel. We give honest feedback early and bring in specialists when a project needs them.

Why start a studio now?

As AI speeds up production, we see more value in work shaped by people. The studio combines human creative direction with tools that make production more efficient.

Where are you based?

In Pulheim, about ten minutes from Cologne. We work with clients worldwide.

Why aren’t there more cases from your agency years?

Much of that work was done at Wunderman, Saatchi & Saatchi, DDB and other agencies under confidentiality agreements.

What can anywhat help with?

Positioning, naming, visual identity, campaigns, websites and ongoing creative direction for new or existing brands.

Do you work with start-ups?

Yes. We help new teams shape their identity and communicate what they do.

Can you take over an existing brand?

Yes. We start by looking at what already works and what needs to change.

Do you also build the website?

Yes. We design and build websites as part of digital and brand projects.

Is there work you turn down?

Yes. No work for right-wing populism and no work for weapons of war.

How does a project start?

With a free 15-minute call. After that you get a written scope with deliverables, timeline, revision rounds and a fixed price.

How long does a project take?

It depends on the scope. You get a timeline together with the scope, before anything starts.

Who works on the project?

You work directly with Denis Thiel. We bring in specialists when the project calls for them.

Do you use AI?

Yes, as a tool for research, production and speed. Ideas and decisions stay human.

Do you charge by the hour?

No. Either a fixed scope with a fixed number of revisions, or a monthly flat rate.

What does a project cost?

That depends on the scope. You get a fixed price before we start, so there are no surprises.

Can we work together long term?

Yes, with a monthly flat rate for ongoing design, content and campaign work.